You probably kind of know what cookies are, here’s why we use them:

  1. To give you a personalised experience of using the site.
  2. To track clicks away from our website to third party retailers so that we know if a gift has been purchased.
  3. So that we can better understand how users are engaging with our website so that we can make it better for you and for us commercially.

This is the Cookie Policy for Basket, accessible from

What Are Cookies

We are committed to safeguarding the privacy of our website visitors and service users. This Cookie Policy explains how and why cookies, web beacons, pixels, clear gifs, and other similar technologies may be stored on and access from your device when you use or visit any digital content, website or app that links to this Policy. This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

By continuing to use our website and services and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

About Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

Purposes For Which We Use Cookies

We use both session and persistent cookies on our website to improve and protect the services, and to communicate with users for support and marketing purposes. In particular:

  • Authentication. We use cookies to remember your login state so you do not have to log in as you navigate through our website.
  • Website features and services. We use cookies to remember how you prefer to use our services so that you do not have to reconfigure your settings each time you log into your account.
  • Analysis and improvement of services.Cookies help us understand how users reach our website and how they behave on our website, which helps us to make our website and services work better for you.
  • Better advertising.Cookies help us provide more relevant advertising on our website. For example, we might use a cookie to help prevent you from seeing the same advertisement multiple times or to measure how many times an advertisement is viewed or clicked on.

Analytics Cookies

We use Google Analytics and other leading tools which use cookies to collect and analyse information about the use of our website and services and report on activities and trends. These services may also collect information regarding the use of other websites, apps and online resources.

Please refer to the Table of Cookies below for more on how we use third party analytics.

Pixel Tags

Pixel tags (also known as web beacons or clear GIFs) may be used in connection with some of our services to track the actions of email recipients and other users, measure the success of our marketing campaigns and compile statistics about usage of our services and response rates.

Table Of Cookies

Cookies that we commonly use are listed below. This list is not exhaustive, but describes the main reasons we typically set cookies.

First Party Cookies

  • Cookie Consent
    (Persistent) consent / cookie_consent_level / cookie_consent_user_accepted
    Allows us provide you with control over Analytics and Marketing cookies

Functional Cookies

  • CloudFlare
    _cflb / _cf_bm / _cfduid / __cfduid
    The _cfduid cookie helps Cloudflare detect malicious visitors to our websites and minimizes blocking legitimate users.

Analytics Cookies

  • Google Analytics & Google Tag Manager
    1P_JAR / __utma / __utmb / __utmc / __utmt / __utmz / _ga / _gat / _gid / _gcl_au
    Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors.
  • Facebook Pixel
    Gathers information that helps us understand how Facebook users interact with our websites, which allow us to create a better experience for our Facebook customers.
  • LogRocket Analytics
    lr_hb / lr_tabs / lr_uf
    Gathers information that helps us understand technical performance and any errors on our websites, which allow us to maintain, fix and improve experiences for our visitors.

Deleting Cookies

You can delete cookies already stored on your computer; for example:

  • Firefox.In the Firefox browser, you can delete cookies by clicking "Open the menu" icon, "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All".
  • Chrome.In the Google Chrome browser, you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Advanced" and "Privacy and security", and then selecting Clear browsing data".

Our Details

This website is owned and operated by Intent Technologies Ltd. We are registered in England and Wales under registration number 11670580, and our registered office is at 20-22 Wenlock Road, London, N1 7GU.

Contact Basket

If you have any other questions about our Cookie Policy, please contact us at