Brand and Media Kit

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What is Basket?

Basket helps you shop smarter. Save products from any store, track prices, earn cashback, and keep everything in one place.
It replaces screenshots, tabs, and forgotten links with organised baskets you can return to any time. You can also save and redeem gift cards, all while keeping an eye on better deals.
Every item you save has more value – because Basket helps you act on it.

Our name

We’re Basket. Capital B.
When we refer to your lists, it’s baskets – lowercase – because they’re personal.

Our logo

The Basket logo is a loop, a heart, and a letter B.
It stands for saving what you love and coming back to it when it matters.

Our colours

Bright, readable, and deliberate.
Fuchsia signals savings and rewards – they're at the core of our brand.
Lilac marks your baskets – it’s used wherever wishlists appear.
Cornflower is our base – a calm, neutral blue that guides interaction without getting in the way.
Each colour has a role. Together, they make browsing feel simple and considered.

Fuchsia

#FE44A7

Lilac

#A684FF

Cornflower

#14171D