Privacy Policy

Last updated
April 8, 2024

1. Introduction

1.1. Important information and who we are

Welcome to Intent Technologies Ltd's Privacy and Data Protection Policy (“Privacy Policy’).

At Intent Technologies Ltd (“we”, “us”, or “our”) we are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.

This Privacy Policy explains how we collect, process and keep your data safe when you visit and use our website (“http://www.trybasket.com” or the “Site”) or our platform (the “Platform”). The Privacy Policy will tell you about your privacy rights, how the law protects you, and inform our employees and staff members of all their obligations and protocols when processing data.

The individuals from which we may gather and use data can include:

  • Customers
  • Employees/Staff Members

and any other people that the organisation has a relationship with or may need to contact.This Privacy Policy applies to all our employees and staff members and all Personal Data processed at any time by us.

1.2. Who is Your Data Controller

Intent Technologies Ltd is your Data Controller and responsible for your Personal Data. We are not obliged by the GDPR to appoint a data protection officer and have not voluntarily appointed one at this time. Therefore, any inquiries about your data should either be sent to us on email at privacy@trybasket.com or sent in a letter to 20-22 Wenlock Road,
London, N1 7GU, United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We
would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

1.3. Processing Data on Behalf of a Controller and Processors’ responsibility to you

In discharging our responsibilities as a Data Controller we have employees who will deal with your data on our behalf (known as “Processors”). Therefore, the responsibilities described below may be assigned to an individual, or may be taken to apply to the organisation as a whole. The Data Controller and our Processors have the following responsibilities:

  • Ensure that all processing of Personal Data is governed by one of the legal bases laid out in the GDPR (see 2.2 below for more information on those bases);
  • Ensure that Processors authorised to process Personal Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality;
  • Implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk associated with the processing of Personal Data;
  • Obtain the prior specific or general authorisation of the Controller before engaging another Processor;
  • Assist the Controller in the fulfilment of the Controller's obligation to respond to requests for exercising the data subject's rights;
  • Make available to the Controller all information necessary to demonstrate compliance with the obligations laid down in the GDPR and allow for and contribute to audits, including inspections, conducted by the Controller or another auditor mandated by the Controller;
  • Maintain a record of all categories of processing activities carried out on behalf of a Controller;
  • Cooperate, on request, with the supervisory authority in the performance of its tasks;
  • Ensure that any person acting under the authority of the Processor who has access to Personal Data does not process Personal Data except on instructions from the Controller; and
  • Notify the Controller without undue delay after becoming aware of a Personal Data Breach;

2. Legal Basis For Data Collection

2.1 Types of Data / Privacy Policy Scope

"Personal Data" means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of Personal Data about you whichwe have grouped together below. Not all of the following types of data will necessarily becollected from you but this is the full scope of data that we collect and when we collect it from you:

  • Profile/Identity Data: This is data relating to your first name, last name, gender, date of birth.
  • Contact Data: This is data relating to your phone number, addresses, email addresses, phone numbers.
  • Marketing and Communications Data: This is your preferences in receiving marketing information and other information from us.
  • Technical Data: This is your IP address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to engage with us.
  • Customer Support Data: This includes feedback and survey responses.
  • Usage Data: information about how you use our website, products and services.

We also collect, use and share Aggregated Data such as trend and market reports, retailer performance analytics, and stakeholder updates.. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

We may also aggregate data to enable research or analysis so that we can better understand and serve you and others. For example, we may conduct research on your demographics and usage. Although this aggregated data may be based in part on Personal Data, it does not identify you personally. We may share this type of anonymous data with others, including service providers, our affiliates, agents and current and prospective business partners.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

2.2. The Legal Basis for Collecting That Data

There are a number of justifiable reasons under the GDPR that allow collection and processing of Personal Data. The main avenues we rely on are:

  • Consent”: Certain situations allow us to collect your Personal Data, such as when you tick a box that confirms you are happy to receive email newsletters from us, or ‘opt in’ to a service.
  • Contractual Obligations”: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.
  • Legal Compliance”: We’re required by law to collect and process certain types of data, such as fraudulent activity or other illegal actions.
  • Legitimate Interest”: We might need to collect certain information from you to be able to meet our legitimate interests - this covers aspects that can be reasonably expected as part of running our business, that will not have a material impact on your rights, freedom or interests. Examples could be your address, so that we know where to deliver something to, or your name, so that we have a record of who to contact moving forwards.

3. How We Use Your Personal Data

3.1. Our Uses

We will only use your Personal Data when the law allows us to. Set out below is a table containing the different types of Personal Data we collect and the lawful basis for processing that data. Please refer to section 2.2 for more information on the lawful basis listed in the table below.

Examples provided in the table below are indicative in nature and the purposes for which we use your data may be broader than described but we will never process your data without a legal basis for doing so and it is for a related purpose. For further inquiries please contact us.

  • Purpose/Activity: A User visits our public Site for the first time
    1. Type of Data:
      1. Usage Data
      2. Technical Data
    2. Lawful Basis:
      1. Legitimate Interest
    3. Justification:
      1. Legitimate Interest: We need to understand where you are logging in from so we know whether you can take advantage of our services and what browser you are using. This information helps us understand our customer demographic, diagnose service provision issues, keep our records up to date, and analyse how customers use our services.
  • Purpose/Activity: A User clicks on an advertisement and is directed to our Site or Platform
    1. Type of Data:
      1. Profile/Identity Data
      2. Marketing and Communication Data
      3. Technical Data
      4. Usage Data
    2. Lawful Basis:
      1. Consent
      2. Legitimate Interest
    3. Justification:
      1. Consent: We ask for your consent to track your behavior across other companies’ website and apps. This allows us to collect or calculate an advertising identity associated with your device, and match this to an identity shared by advertising partners. You must volunteer this information by accepting our Marketing cookies and analytics tracking. We will not extract it from you without your consent.
      2. Legitimate Interest: We need to understand where you learned about our business. This information helps us understand our customer demographic, keep our records up to date, and improve our marketing strategy to maintain and grow our business.
  • Purpose/Activity: A non-registered User uses our chat support
    1. Type of Data:
      1. Profile/Identity Data (depending on the contents of the conversation)
      2. Technical Data
      3. Contact Data
      4. Marketing and Communication Data
      5. Customer Support Data
      6. Usage Data
    2. Lawful Basis:
      1. Consent
      2. Legitimate Interest
    3. Justification:
      1. Consent: We ask you for your email so we can easily get back in touch with you and connect the conversation history to an individual. This also allows us to register you as a User to be able to enter into a contract with you. You must volunteer this information. We will not extract it from you without your consent.
      2. Legitimate Interest: We need to understand where you are logging in from so we know whether you can take advantage of our services and what browser you are using. This information helps us understand our customer demographic, diagnose service provision issues, keep our records up to date, and analyze how customers use our services.
  • Purpose/Activity: A User uses our chat support and voluntarily leaves their email address or has previously logged into the Platform
    1. Type of Data:
      1. Profile/Identity Data
      2. Technical Data
      3. Contact Data
      4. Marketing and Communication Data
      5. Customer Support Data
      6. Usage Data
    2. Lawful Basis:
      1. Consent,
      2. Legitimate Interest
    3. Justification:
      1. Consent: We ask you for your email so we can easily get back in touch with you and connect the conversation history to an individual. This also allows us to register you as a User to be able to enter into a contract with you.
      2. Legitimate Interest: We need to understand where you are logging in from so we know whether you can take advantage of our services and what browser you are using. This information helps us understand our customer demographic, diagnose service provision issues, keep our records up to date, and analyze how customers use our services.
  • Purpose/Activity: A User signing up to our Platform and creating an account
    1. Type of Data:
      1. Profile/Identity Data
      2. Technical Data
      3. Contact Data
      4. Marketing and Communication Data
      5. Usage Data
    2. Lawful Basis:
      1. Consent,
      2. Contractual Obligations,
      3. Legitimate Interest
    3. Justification:
      1. Consent: You will need to include Personal Data when filling in your profile on the Platform so the content you create is linked to your profile.
      2. Contractual Obligation: In order to use our Platform you need to contract with us under our Terms of Service and so this data is necessary to form the contract between us.
      3. Legitimate Interest: We need to understand where you are logging in from so we know whether you can take advantage of our services, and what browser you are using so we can understand our customer demographic to help diagnose service provision issues, to keep our records up-to-date and analyze how customers use our services.
  • Purpose/Activity: Sharing Personal Information with third parties
    1. Type of Data:
      1. Profile/Identity Data
      2. Technical Data
      3. Contact Data
      4. Marketing and Communication Data
      5. Customer Support Data
      6. Usage Data
    2. Lawful Basis:
      1. Consent,
      2. Legitimate Interest
    3. Justification:
      1. Consent: We will ask for your consent to track your behavior across other companies’ website and apps, which requires access to collect or calculate an advertising identity linked to your device. This information, if consented to, is shared alongside an anonymized User identification number which allows us to understand how you arrived at our Site or Platform, while keeping your other Personal Information concealed.
      2. Legitimate Interest: For the smooth running of our business we need to communicate effectively when you contact our customer support, or take actions on our Site or Platform that we consider to be mutually valuable to you and us. We share Personal Information and associated technical, marketing and usage data with third-party services to manage these communications you may receive (for example; email, push notifications, in-app notifications, content cards, SMS, WhatsApp). By sharing this information, specific third-party services help us to define types of customers for our products and services, analyze and improve our products and services, keep our Site and Platform updated and relevant, and optimize our marketing strategy to maintain and grow our business. In all cases, we do our best to limit the sharing of Personal Information with third parties, and share an anonymized user identification number instead.
  • Purpose/Activity: To administer and protect our business (the Site and Platform) including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data
    1. Type of Data:
      1. Profile/Identity Data
      2. Technical Data
      3. Contact Data
      4. Usage Data
    2. Lawful Basis:
      1. Legitimate Interest,
      2. Contractual Obligations
    3. Justification:
      1. Legitimate Interest: For running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise.
      2. Contractual Obligations: To be able to comply with all legal obligations surrounding data collection, processing, and retention.
  • Purpose/Activity: To use data analytics to improve our Site and Platform, products and services, marketing, customer relationships, and experiences
    1. Type of Data:
      1. Profile/Identity Data
      2. Technical Data
      3. Contact Data
      4. Usage Data
    2. Lawful Basis:
      1. Legitimate Interest
    3. Justification:
      1. Legitimate Interest: To define types of customers for our products and services, to keep our Site and Platform updated and relevant, and to improve our marketing strategy to maintain and grow our business.
  • Purpose/Activity: A User allows permission to send push notifications
    1. Type of Data:
      1. Profile/Identity Data
      2. Marketing and Communication Data
      3. Technical Data
    2. Lawful Basis:
      1. Consent
    3. Justification:
      1. Consent: We ask for your consent to send you push notifications (Mobile and Web). This allows us to associate a persistent messaging token with your profile and device, enabling us to send relevant notifications to your consenting device. You must volunteer this information by accepting a prompt within our Platform. We will not extract it from you without your consent.
  • Purpose/Activity: A User allows permission to track activity across other companies’ apps and websites (iOS and iPadOS only)
    1. Type of Data:
      1. Profile/Identity Data
      2. Marketing and Communication Data
      3. Technical Data
    2. Lawful Basis:
      1. Consent
    3. Justification:
      1. Consent: On devices running iOS and iPadOS operating systems (iPhone and iPad) we ask for your consent to collect your device Identifier for Advertisers (IDFA). This is presented as a prompt to allow permission to track your activity across other companies’ apps and websites. Allowing this permission enables us to correlate your device IDFA with the IDFA’s collected by advertising platforms, enabling us to better understand our marketing strategy. You must volunteer this information by accepting a prompt within our Platform. We will not extract it from you without your consent.
  • Purpose/Activity: A User allows permission to access photos or media stored on their device
    1. Type of Data:
      1. Other Data
    2. Lawful Basis:
      1. Consent
    3. Justification:
      1. Consent: We ask for your consent to access your media (Android) or photos (Apple). This allows us to provide services that customize your Platform experience, such as uploading a profile image, or changing a basket cover image. You must volunteer this information by accepting a prompt within our Platform. We will not extract it from you without your consent.
  • Purpose/Activity: A User allows permission to access files stored on their device
    1. Type of Data:
      1. Other Data
    2. Lawful Basis:
      1. Consent
    3. Justification:
      1. Consent: We ask for your consent to access your files stored on your device. This allows us to provide services that customize your Platform experience, such as uploading an attachment to an item in your account. You must volunteer this information by accepting a prompt within our Platform. We will not extract it from you without your consent.
  • Purpose/Activity: A User allows permission to access contacts stored on their device
    1. Type of Data:
      1. Contact Data
    2. Lawful Basis:
      1. Consent
    3. Justification:
      1. Consent: We ask for your consent to access your contacts. This allows us to provide services that customize your Platform experience, finding or inviting friends based on your existing network. You must volunteer this information by accepting a prompt within our Platform. We will not extract it from you without your consent.
3.2. Marketing and Content Updates

You will receive marketing and new content communications from us unless you specifically request that you would not like to receive these communications. From time to time we may make suggestions and recommendations to you about goods or services that may be of interest to you.

3.3. Change of Purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

4. Your Rights And How You Are Protected By Us

4.1. What Control Do I Have Over Intent Technologies Ltd's Use Of My Personal Data?

You may delete your account at any time - this will remove your account from our systems and our related software.

We guarantee this will delete all stored data.

Access your information: You can access information associated with your account by logging into the account you created with us via our Platform (”https://www.trybasket.com”, or in the Android or iOS mobile app), and then navigating to your Account page.

Delete your account: You can delete your account by logging into the account you created with us via our Platform (”https://www.trybasket.com”, or in the Android or iOS mobile app), and then navigating to your Account page. At the bottom of this page you will find an option to “Close account”. Select this “Close account” option and and confirm your decision, enter your password or sign in again with your authentication provider (Google, Apple, Facebook), and then your account will be closed.

Your account information will be protected by a password for your privacy and security. You need to prevent unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer or device and by signing off after you have finished accessing your account.

California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to privacy@trybasket.com.

4.2. How Does Intent Technologies Ltd Protect Customers’ Personal Data?

We are concerned with keeping your data secure and protecting it from inappropriate disclosure. We implement a variety of security measures to ensure the security of your Personal Data on our systems, including requiring SSL on all data transfer. Any Personal Data collected by us is only accessible by a limited number of employees who have special access rights to such systems and are bound by obligations of confidentiality. If and when we use subcontractors to store your data, we will not relinquish control of your Personal Data or expose it to security risks that would not have arisen had the data remained in our possession. However, unfortunately no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Intent Technologies Ltd to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Data, we cannot ensure or warrant the security of any Personal Data you transmit to us. Any such transmission is done at your own risk. If you believe that your interaction with us is no longer secure, please contact us.

4.3. Opting Out Of Marketing Promotions

You can ask us to stop sending you marketing messages at any time by clicking the unsubscribe link in the footer of our emails, or by adjusting your push notification and email communication settings in the Platform on mobile or web..

Where you opt out of receiving these marketing messages, we will continue to retain other Personal Data provided to us as a result of interactions with us not related to your marketing preferences.

4.4. How to Request your Data and the Process for Obtaining it

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, if your request is clearly unfounded, we could refuse to comply with your request.

We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

5. Your Data And Third Parties

5.1. Will We Share Your Data With Third Parties?

We may share non-Personal Data with third parties. We may share your Personal Data with subcontractors or affiliates (subject to confidentiality obligations to use it only for the purposes for which we disclose it to them and pursuant to our instructions).

We may also share Personal Data with interested parties in the event that Intent Technologies Ltd anticipates a change in control or the acquisition of all or part of our business or assets or with interested parties in connection with the licensing of our technology.

If Intent Technologies Ltd is sold or makes a sale or transfer, we may, in our sole discretion, transfer, sell or assign your Personal Data to a third party as part of or in connection with that transaction. Upon such transfer, the Privacy Policy of the acquiring entity may govern the further use of your Personal Data. In all other situations your data will still remain protected in accordance with this Privacy Policy (as amended from time to time).

We may share your Personal Data at any time if required for legal reasons or in order to enforce our terms or this Privacy Policy.

5.2. Third-Party Links

This Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

5.3. Third-Party Data Processors

6. How Long Will We Retain Your Data For

We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your Personal Data for a longer period than usual in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

7. Age Limit For Our Users

You must not use Intent Technologies Ltd unless you are aged 16 or older. If you are under 16 and you access Intent Technologies Ltd by lying about your age, you must immediately stop using Intent Technologies Ltd.

This website is not intended for children and we do not knowingly collect data relating to children.

8. International Transfer Of Data

Your information may be stored and processed in the US or other countries or jurisdictions outside the US where Intent Technologies Ltd has facilities. We are currently storing data in the EU and so, by using Intent Technologies Ltd, you are permitting and consenting to the transfer of information, including Personal Data, outside of the US.

9. Notification Of Changes And Acceptance Of Policy

We keep our Privacy Policy under review and will place any updates on this webpage. This version is dated 8 April 2024. By using Intent Technologies Ltd, you consent to the collection and use of data by us as set out in this Privacy Policy. Continued access or use of Intent Technologies Ltd will constitute your express acceptance of any modifications to this Privacy Policy.

10. Interpretation

All uses of the word "including" mean “including but not limited to" and the enumerated examples are not intended to in any way limit the term which they serve to illustrate. Any email addresses set out in this policy may be used solely for the purpose for which they are stated to be provided, and any unrelated correspondence will be ignored. Unless otherwise required by law, we reserve the right to not respond to emails, even if they relate to a legitimate subject matter for which we have provided an email address. As a matter of common sense, you are more likely to get a reply if your request or question is polite, reasonable and there is no relatively obvious other way to deal with or answer your concern or question (e.g. FAQs, other areas of our website etc.).

Our staff are not authorised to contract on behalf of Intent Technologies Ltd, waive rights or make representations (whether contractual or otherwise). If anything contained in an email from a Intent Technologies Ltd address contradicts anything in this policy, our terms or any official public announcement on our website, or is inconsistent with or amounts to a waiver of any Intent Technologies Ltd rights, the email content will be read down to grant precedence to the latter. The only exception to this is genuine correspondence expressed to be from the Intent Technologies Ltd legal department.

11. Terms Of Use

Please also see our Terms of Use (https://www.trybasket.com/policies/terms-of-use) which set out the terms, disclaimers, and limitations of liability governing your use of Intent Technologies Ltd.

Glossary

  • GDPR: The General Data Protection Regulation (EU) 2016/679 (GDPR)
  • Users: Any individual who either browses the public website, engages with our chat support feature, speaks with our employees and staff members, creates a profile or uses our Platform as a signed-up user.
  • Personal Data: Information relating to an individual who can be directly identified from the information. Personal Data includes factual information as well as expressions of opinion or intentions.
  • Platform: The Basket application (”App”) access via a web browser, as a browser extension (Chrome, Firefox, Safari or Edge), on Android via the Google Play Store, or on iOS via the Apple App Store.
  • Data Controller / Controller: The organisation that determines the manner and purposes for which Personal Data is to be processed. In our case, Intent Technologies Ltd.
  • Personal Data Breach: Loss, theft or unauthorised access, use or disclosure of Personal Data.
  • Privacy Policy: Our Privacy and Data Protection Policy
  • Aggregated Data: Statistical or demographic data derived from your personal data but not consider personal data in law as the data will not directly or indirectly reveal your identity.
  • Processors: Employees of Intent Technologies Ltd authorised to discharge the responsibilities of the Data Controller.

If you have any other questions about the interpretation of this Privacy Policy please get in contact with our DPO using the contact information above.

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