Co-Own Basket
Join the Journey
We’re building the future of shopping - and you can own a part of it for as little as £100. Basket is more than a wishlist app. It's a powerful shopping companion used by hundreds of thousands of people who want to shop smarter. Now, with our next funding round opening, we’re inviting our community to invest and join us on the journey.
A word from me, Lex Deak, co-founder of Basket
🚀 Five Times the Average Conversion Rate
Basket has cracked the code on engagement and intent. Our users convert at 5x the average e-commerce rate — a figure that’s unrivalled in the industry and proven at scale.
📊 Real-Time Purchase Intent, Down to the SKU
We're capturing real-time, SKU-level purchase intent data that's exceptionally valuable for understanding consumer behaviour. This powers highly personalised shopping experiences.
💬 Built for a Conversational Commerce Future
We believe the next generation of shopping will be agentic — powered by voice, chat, and true understanding. Basket is already laying the groundwork, with our conversational AI assistant set to transform how users discover and buy.
🌍 Planning to expand into the U.S.
With the UK as our launchpad and traction building fast, we’re planning to expand into the U.S. — tapping into a massive market with a positively reviewed product.
🏆 World-Class Team, Top-Tier Backers
Founded by a team with deep experience across tech, retail, and consumer behaviour — and now backed by top-tier investors participating in this round — we’re building something enduring.
💝 Launching New Revenue Stream Through Discounted Gift Cards
We’re unlocking a powerful new monetisation channel with discounted gift cards — enabling users to get more value from every pound spent, while driving incremental affiliate revenue at scale.
This is your moment to join a company with standout traction, category-defining ambition, and a roadmap that puts it at the centre of how people shop online.
Life-changing,
and don’t take it from us
Layla
Sam
Kelly
Ros
Ebony
Alisha
Harri
Abbie
Anna
Elijah
Mia
Alex
Rewards
Invest in Basket and unlock exclusive rewards. Choose from three tiers offering merch and exclusive access. The more you invest, the more you get.
Investor profile badge
Branded merch
Perks from the previous tier, plus…
Exclusive access to investor Whatsapp groupchat
Perks from the previous tiers, plus…
1 to 1 audience with co-founders
The best way to save and share gift ideas
Frequently asked questions
What is equity crowdfunding?
Equity crowdfunding allows you to buy shares in a brand you believe in, like Basket. It gives everyday investors the opportunity to own a piece of the business, similar to how venture capital works but more accessible.
What is the share price and valuation?
The share price and valuation will be detailed on our Crowdcube pitch page.
What is early access?
Early access allows you to invest in Basket before our campaign opens to Crowdcube’s wider audience. It’s our way of giving network, employees and supporters the first chance to become co-owners.
Who can invest?
Anyone over 18 can invest through Crowdcube, except residents of the US, Canada, Japan, and certain other countries due to local regulations. Crowdcube is accessible in over 180 countries.
Are there rewards?
Yes! As a Basket investor, you’ll receive exclusive perks, including X, Y, Z. Full details of our rewards will be shared on the Crowdcube pitch page.
I’ve registered for early access—what’s next?
Thank you for registering! We’ll notify you when the campaign goes live on Crowdcube. Be sure to check your email for updates and complete your Crowdcube profile so you’re ready to invest.
What happens after I invest?
Once you invest, you’ll receive confirmation from Crowdcube. From there, we’ll keep you updated on our progress, share campaign milestones, and fulfill your rewards. Further details will be provided on the Crowdcube platform.
